Trust is on the up, loyalty dives

Despite the increase in online scams and malicious websites, internet consumers are 20 per cent more trusting of websites than they were five years ago, according to a new University of Melbourne study.

However, while surfers may be more trusting, online shoppers are 30 per cent less loyal to online businesses than in 2007.
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Posted by Andrew Thornberry on July 12, 2011 at 12:00AM in Design Talk , Business