Want your clients to be reading your annual report in bed? Make it worth thier while....

Publication design is very different from general marketing materials. With most marketing materials you want to capture someones attention quickly and drive them to take an action (ringing, visiting a website, buying...). With publications, your aim is to maintain their attention for a much longer period in order to impart often fairly dry information. It's a challenge. Which is why it needs to be done properly.

Good publication design will help the reader stay involved, will highlight the key 'take home' facts and will stop your report from going from the envelope straight to the rubbish bin.