Have you seen the movie 'Bend it like Beckham'? Even if you haven't, you probably know who and perhaps what it is about. That's because David Beckham is branded.
Not in the hot poker on his behind type of branding, but in his face, name, shoes, shirt and even relationship, people recognise him. Because of this he commands big dollars just to go to a movie.
Even without the incredible football talent of Beckham, your business can create its own brand. It's all about a 'look', a mesaage and consistency. It starts with your logo and continues on to your business cards, letterhead, uniforms, cars, signs, tatoos (ok, perhaps that last one is getting a little carried away).
The bottom line is that in a relatively short time, you can create a brand awareness that will have people coming to you because they 'saw your ad on tv' - even if you didn't have an ad on tv!